diabola in musica

Last Thursday, Microsoft released a new type of ad—”I’m a PC”. There are rumors that the commercial was made on a Mac, but that fact (or not) is negligible. The point of the commercial is not to promote Microsoft or denounce Apple. It is to show that PC users are more than the frumpy, bespectacled office man shown in the “Mac vs. PC” ads by Apple. This is not a hit on the Mac OS. This is a hit on Mac culture.

I like this ad. The message is clear. It’s not overdone. I like that it’s positive. There is no Mac-bashing—while there is the Windows-bashing in the Mac ads. But what I especially like and admire—and appreciate—is how Microsoft is reclaiming its image. Microsoft dominates the market, but has had little interest in its branding. It’s interesting—and refreshing—to see Microsoft finally taking control now.